:root{--ink: #10243f;--muted: #526177;--line: #dfe7ef;--soft: #f5f8fb;--panel: #ffffff;--teal: #087d86;--blue: #0f4b7b;--warm: #c86b39;--warm-dark: #93431e;--navy: #061c38;--shadow: 0 24px 70px rgba(16, 36, 63, .12);--radius: 8px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--ink);background:#fff;font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,Segoe UI,sans-serif;font-size:16px;line-height:1.6}img{display:block;max-width:100%;height:auto}a{color:var(--blue);text-decoration-thickness:.08em;text-underline-offset:.18em}a:hover{color:var(--teal)}:focus-visible{outline:3px solid rgba(8,125,134,.45);outline-offset:3px}.wrap{width:min(1120px,calc(100% - 36px));margin-inline:auto}.skip-link{position:absolute;left:16px;top:16px;z-index:10;padding:10px 14px;background:#fff;color:var(--ink);transform:translateY(-140%);border-radius:var(--radius);box-shadow:var(--shadow)}.skip-link:focus{transform:translateY(0)}.site-header{position:sticky;top:0;z-index:5;border-bottom:1px solid rgba(223,231,239,.82);background:#fffffff0;backdrop-filter:blur(16px)}.nav{min-height:76px;display:flex;align-items:center;gap:22px}.brand{display:inline-flex;align-items:center;gap:10px;color:var(--navy);font-weight:800;font-size:1.18rem;text-decoration:none;white-space:nowrap}.brand-mark{display:grid;place-items:center;width:42px;height:42px;border:2px solid #d9ecef;border-radius:50%;color:var(--teal);font-size:.88rem;font-weight:900}.desktop-nav{margin-left:auto;display:flex;align-items:center;gap:20px}.desktop-nav a,.mobile-nav-panel a{color:var(--ink);font-size:.95rem;font-weight:650;text-decoration:none}.desktop-nav a:hover,.mobile-nav-panel a:hover{color:var(--teal)}.mobile-nav-panel .button,.mobile-nav-panel .button:hover{color:#fff}.nav-cta{margin-left:4px}.button{display:inline-flex;align-items:center;justify-content:center;min-height:46px;padding:12px 18px;border:1px solid var(--navy);border-radius:8px;background:var(--navy);color:#fff;font-weight:800;text-decoration:none;box-shadow:0 14px 30px #061c382e}.button:hover{background:var(--teal);border-color:var(--teal);color:#fff}.button-secondary{background:#fff;color:var(--navy);box-shadow:none}.button-secondary:hover{color:#fff}.mobile-nav{display:none;margin-left:auto;position:relative}.mobile-nav summary{cursor:pointer;list-style:none;padding:10px 14px;border:1px solid var(--line);border-radius:var(--radius);font-weight:800}.mobile-nav summary::-webkit-details-marker{display:none}.mobile-nav-panel{position:absolute;right:0;top:calc(100% + 12px);width:min(82vw,320px);display:grid;gap:14px;padding:18px;border:1px solid var(--line);border-radius:var(--radius);background:#fff;box-shadow:var(--shadow)}.section{padding:78px 0}.section-soft{background:var(--soft)}.eyebrow{margin:0 0 12px;color:var(--teal);font-size:.78rem;font-weight:900;letter-spacing:.12em;text-transform:uppercase}h1,h2,h3{margin:0 0 18px;color:var(--navy);line-height:1.12}h1{font-size:clamp(2.45rem,6vw,5rem);max-width:780px}h2{font-size:clamp(2rem,3.8vw,3.05rem)}h3{font-size:1.22rem}p{margin:0 0 18px}.lead{color:var(--muted);font-size:clamp(1.08rem,2vw,1.28rem);max-width:760px}.narrow{max-width:820px}.hero{padding:58px 0 72px;background:linear-gradient(110deg,#f5f8fbeb,#fffc),radial-gradient(circle at 80% 10%,rgba(8,125,134,.12),transparent 32%)}.hero-mockup{padding:52px 0 46px;background:linear-gradient(100deg,#fffffff0,#f5f8fbe0),radial-gradient(circle at 62% 12%,rgba(8,125,134,.09),transparent 34%)}.hero-grid{display:grid;grid-template-columns:minmax(0,.92fr) minmax(360px,1.08fr);gap:42px;align-items:center}.mockup-hero-grid{display:grid;grid-template-columns:minmax(300px,.78fr) minmax(520px,1.22fr);gap:34px;align-items:center}.mockup-copy h1{max-width:560px;font-size:clamp(2.8rem,5vw,4.95rem)}.process-link{display:inline-flex;align-items:center;gap:10px;min-height:46px;color:var(--navy);font-weight:900;text-decoration:none}.mockup-principles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:44px}.mockup-principles p{position:relative;margin:0;padding-left:26px}.mockup-principles p:before{content:"";position:absolute;left:0;top:.3em;width:15px;height:15px;border:2px solid var(--teal);border-radius:50%;background:#effafa}.mockup-principles strong,.mockup-principles span{display:block}.mockup-principles strong{color:var(--navy);font-size:.88rem}.mockup-principles span{color:var(--muted);font-size:.78rem;line-height:1.35}.mockup-visuals{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:20px}.visual-pair-a{align-self:center}.mockup-image-card{position:relative;display:grid;overflow:hidden;margin:0;border:1px solid var(--line);border-radius:8px;background:#fff;box-shadow:var(--shadow)}.mockup-image-card img{width:100%;aspect-ratio:4 / 5.18;object-fit:cover;object-position:center top}.mockup-image-card figcaption{min-height:82px;display:grid;place-items:center;padding:16px 18px;color:var(--ink);font-size:1rem;font-weight:750;line-height:1.35;text-align:center}.mockup-card-heading{margin:0;padding:12px 14px;border-bottom:1px solid var(--line);background:#dceaf6;color:var(--navy);font-size:.72rem;font-weight:900;letter-spacing:.04em;line-height:1.2;text-align:center;text-transform:uppercase}.mockup-card-heading.purple{background:#ece7f6;color:#4d3f77}.hero-actions,.cta-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-top:28px}.hero-note{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:46px;padding-top:24px;border-top:1px solid var(--line)}.hero-note strong{display:block;color:var(--navy);font-size:.92rem}.hero-note span{display:block;color:var(--muted);font-size:.84rem}.visual-pair{display:grid;grid-template-columns:1fr .82fr;gap:18px;align-items:stretch}.visual-card{display:grid;align-content:space-between;overflow:hidden;border:1px solid var(--line);border-radius:var(--radius);background:#fff;box-shadow:var(--shadow)}.visual-card img{width:100%;aspect-ratio:4 / 5;object-fit:cover;object-position:center top}.visual-card.small img{opacity:.92}.visual-label{padding:16px;border-top:1px solid var(--line);color:var(--muted);font-weight:700;text-align:center}.visual-tag{position:absolute}.grid-2,.grid-3,.grid-cards{display:grid;gap:22px}.grid-2{grid-template-columns:repeat(2,minmax(0,1fr))}.grid-3,.grid-cards{grid-template-columns:repeat(3,minmax(0,1fr))}.card,.comparison-column,.example-card,.service-card{border:1px solid var(--line);border-radius:var(--radius);background:var(--panel);padding:26px;box-shadow:0 18px 44px #10243f0f}.card p,.example-card p,.service-card p{color:var(--muted)}.card-accent{border-top:5px solid var(--teal)}.comparison{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#fff}.comparison-column{border:0;border-radius:0;box-shadow:none}.comparison-column+.comparison-column{border-left:1px solid var(--line)}.list-clean{margin:0;padding-left:1.2rem;color:var(--muted)}.list-clean li+li{margin-top:8px}.list-heading{margin:20px 0 8px;color:var(--teal);font-size:.78rem;font-weight:900;letter-spacing:.1em;text-transform:uppercase}.split{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:46px;align-items:start}.steps{counter-reset:step;display:grid;gap:14px;margin:28px 0 0;padding:0;list-style:none}.steps li{counter-increment:step;display:grid;grid-template-columns:42px 1fr;gap:14px;align-items:center;padding:16px;border:1px solid var(--line);border-radius:var(--radius);background:#fff}.steps li:before{content:counter(step);display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:#dceff0;color:var(--teal);font-weight:900}.mini-list{display:flex;flex-wrap:wrap;gap:10px;margin-top:20px}.mini-list span{padding:9px 12px;border:1px solid var(--line);border-radius:999px;background:#fff;color:var(--ink);font-size:.92rem;font-weight:700}.notice{padding:18px 20px;border-left:5px solid var(--warm);border-radius:var(--radius);background:#fff8f2;color:#55301c}.cta-band{padding:54px;border-radius:var(--radius);background:linear-gradient(130deg,#061c38f0,#0f4b7be6),var(--navy);color:#fff}.cta-band h2,.cta-band p,.cta-band a:not(.button){color:#fff}.cta-band .button{background:#fff;border-color:#fff;color:var(--navy)}.cta-band .button:hover{background:#dceff0}.page-hero{padding:64px 0;background:var(--soft)}.site-footer{padding:48px 0;border-top:1px solid var(--line);background:#061c38;color:#dce6f1}.site-footer h2{margin-bottom:10px;color:#fff;font-size:1.35rem}.site-footer p{margin-bottom:8px;color:#dce6f1}.site-footer a{color:#fff}.footer-grid{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:30px}.footer-grid nav{display:grid;gap:10px;align-content:start}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.admin-body{min-height:100vh;background:var(--soft)}.admin-login{min-height:100vh;display:grid;place-items:center;padding-block:40px}.admin-header{border-bottom:1px solid var(--line);background:#fff}.admin-header-inner{min-height:76px;display:flex;align-items:center;justify-content:space-between;gap:16px}.admin-main{display:grid;gap:24px;padding-block:36px 72px}.admin-panel{width:min(100%,1060px);padding:28px;border:1px solid var(--line);border-radius:var(--radius);background:#fff;box-shadow:0 18px 44px #10243f0f}.admin-login .admin-panel{max-width:520px}.admin-form,.campaign-form{display:grid;gap:18px}.campaign-form{grid-template-columns:repeat(2,minmax(0,1fr))}.campaign-form label,.admin-form label,.campaign-form fieldset{display:grid;gap:8px;color:var(--ink);font-weight:800}.campaign-form fieldset,.campaign-form textarea,.campaign-form button{grid-column:1 / -1}input,textarea{width:100%;border:1px solid #b9c7d8;border-radius:8px;padding:12px 14px;color:var(--ink);background:#fff;font:inherit}fieldset{margin:0;padding:16px;border:1px solid var(--line);border-radius:var(--radius)}legend{padding:0 6px}.checkbox-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:10px;font-weight:650}.checkbox-grid label{display:flex;align-items:center;gap:8px}.checkbox-grid input{width:auto}.campaign-table,.event-list{display:grid;gap:14px}.campaign-row,.event-row{display:grid;grid-template-columns:110px minmax(0,1fr) minmax(220px,auto);gap:18px;align-items:center;padding:16px;border:1px solid var(--line);border-radius:var(--radius);background:var(--soft)}.event-row{grid-template-columns:1fr;align-items:start}.campaign-row h3,.event-row h3{margin-bottom:8px}.campaign-row p,.event-row p{margin-bottom:6px;overflow-wrap:anywhere}.campaign-qr{display:grid;place-items:center;padding:8px;border-radius:var(--radius);background:#fff}.campaign-qr svg{width:96px;height:96px}.campaign-qr.large svg{width:min(100%,280px);height:auto}.stats-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px;margin:0}.stats-grid.compact{grid-template-columns:repeat(3,minmax(0,1fr))}.stats-grid div{padding:14px;border:1px solid var(--line);border-radius:var(--radius);background:#fff}.stats-grid dt{color:var(--muted);font-size:.82rem;font-weight:800}.stats-grid dd{margin:0;color:var(--navy);font-size:1.8rem;font-weight:900}.variant-list{display:flex;flex-wrap:wrap;gap:10px;margin:18px 0 0}.variant-list span{padding:8px 12px;border:1px solid var(--line);border-radius:999px;background:#fff;color:var(--ink);font-weight:800}.export-grid{display:grid;grid-template-columns:minmax(0,1fr) 320px;gap:26px;align-items:start}@media(max-width:900px){.desktop-nav,.nav-cta{display:none}.mobile-nav{display:block}.hero-grid,.mockup-hero-grid,.split,.grid-2,.grid-3,.grid-cards,.comparison,.campaign-form,.campaign-row,.export-grid{grid-template-columns:1fr}.comparison-column+.comparison-column{border-left:0;border-top:1px solid var(--line)}.hero-note,.mockup-principles{grid-template-columns:1fr}.visual-pair{grid-template-columns:1fr 1fr}.checkbox-grid,.stats-grid,.stats-grid.compact{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:640px){.wrap{width:min(100% - 28px,1120px)}.brand{font-size:1rem}.brand-mark{width:36px;height:36px}.hero,.section,.page-hero{padding:48px 0}.visual-pair,.mockup-visuals{grid-template-columns:1fr}.visual-card.small{display:none}.card,.comparison-column,.example-card,.service-card{padding:22px}.cta-band{padding:28px}.footer-grid,.checkbox-grid,.stats-grid,.stats-grid.compact{grid-template-columns:1fr}}